FACTUMHome Services Marketing
FactumOps

Call capture

The missed call is the most expensive event in a contractor's day. FactumOps answers it for you, in seconds, without you touching the phone.

Why the call goes elsewhere

A homeowner with something broken doesn't wait. He opens Maps, finds three contractors and calls them in order. Seventy-eight percent hire whoever picks up first.

You're on a ladder, under a sink, or behind the wheel. Twenty seconds later he's already dialing the next name on the list.

No amount of advertising fixes this. You can pay for leads, you can rank at the top of Maps — if nobody answers, the money is gone.

What happens when you can't pick up

  1. 01Within seconds

    He gets a text

    Not a voicemail prompt. A short message in your name with one link.

  2. 02One action

    He sends a photo

    The link opens a page that asks for the minimum: a photo of the problem and a line of text. He's standing next to the broken fence — it takes seconds.

  3. 03Immediately

    The lead reaches you

    Name, phone, address and a picture. You see the size of the job before you drive out.

  4. 04When you're free

    You call back

    He's already invested — sent a photo, described the problem. Calling the next contractor now feels like starting over.

What you get

  • Works from day one

    No waiting for a website to rank or a Google profile to verify. FactumOps catches calls immediately.

  • Works on top of what you already have

    If you're paying for leads on Thumbtack or Yelp, it fixes those too. A paid lead stops going to whoever answered faster.

  • A photo before you drive out

    You see what the job is before spending an hour on the road. A $200 fix and a $10,000 job look different right there in the lead.

  • A weekly report

    How many calls came in, how many were missed, how many FactumOps caught, how many turned into work. Without you lifting a finger.

Typical agency vs. FACTUM

  • What you have to do

    Typical agency
    Fill out a brief, log into a dashboard, read the reports
    FACTUM
    One phone call
  • Language

    Typical agency
    English only
    FACTUM
    Russian, English, Spanish
  • Missed calls

    Typical agency
    Not handled
    FACTUM
    The core of what we do
  • Contract

    Typical agency
    Six months minimum
    FACTUM
    Month to month, no contract
  • Setup fee

    Typical agency
    $1,000 and up
    FACTUM
    None
  • Competitors in your market

    Typical agency
    May also be their clients
    FACTUM
    One client per trade per market
  • Who owns the Google Business Profile

    Typical agency
    Often registered to the agency
    FACTUM
    Always yours
  • If you leave

    Typical agency
    Profile and data stay with them
    FACTUM
    You keep your profile, license and customers

What the FactumOps system does

One service covers the whole customer journey — from a missed call to a review and the next lead.

Missed-call catch → auto-SMS

Every unanswered call gets a text in seconds: "Sorry, I was on a job — how can I help?" The customer stays with you instead of leaving.

Soon

AI receptionist

Answers common questions, captures the job and address, and saves the contact in the customer's language.

Lead routing

Hot leads go straight to your SMS and Telegram, the rest land in a tidy list — nothing slips through.

Review collection

After a finished job the customer is automatically asked for a Google review.

Soon

Scheduler and booking

Customers pick a time slot, the job lands on your calendar, and reminders go out automatically.

Local SEO

Google profile, maps and local search — so you show up where people search "near me."

Soon

Content and blog

An article pipeline built around your services and area: more pages, more inbound traffic from search.

Soon

Social autoposting

Ready-made content publishes to your social channels on a schedule — hands-free.

Frequently asked questions

Will this replace my phone number?

No. Your number stays yours. FactumOps sits alongside it and only kicks in when a call goes unanswered.

Do I need to install anything?

No. Everything runs on our side. You get alerts in the SMS and Telegram you already use.

What languages does it use with customers?

Russian, English and Spanish — the AI receptionist replies in the customer's language.

When does auto-SMS start working?

Core features launch quickly. Bulk SMS in the US requires number registration (A2P 10DLC), which takes time — and we help you get through it.

How long does setup take?

Usually a few days. We start with a free review, then configure everything around your services and area.

What if I already have a CRM or website?

Great — FactumOps complements what you have. Leads can be passed to wherever you prefer to work with them.

Get a free business review

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Start with the audit

Before we wire anything up, we tell you what your current setup is losing. That part is free.

Get Your Free Audit